Christopher Dunagan is a highly experienced marketing technology revenue operations professional, with stints at Oracle, Microsoft, Hitachi Consulting and, most recently, Aurora Solar. Chris currently consults with growth-stage companies and helps them scale without the wheels falling off. Find Chris at revopsroad.com. Chris joins Evan to discuss the shift to focus on go-to-market efficiency, and how customer experience mapping to a data model is vital to a unified sales, marketing, and CS group. Chris dives into how to calculate net revenue retention and why it’s so difficult to pull data from multiple systems. Chris brings seasoned wisdom to what is generally treated as a new function - a global, executive revenue operations function. TRUTHS OF THE DAY CHRIS: THE PROBLEM WITH BAD DATA “When you have bad data, what happens is that a lot of times you end up with kind of a confirmation bias where you don't really know what you don't know, you make a hypothesis based on the data.” CHRIS: THE IMPORTANCE OF DATA QUALITY “One of the pre-step or pre-work things that you need to do is really assess the data quality of the systems. So let's just say you've got an alignment, if you don't have a tool like Syncari, frequently, you do have challenges with data quality, and I'd say that kind of just table stakes for any ongoing discussion, you've got to solve for that first.” Connect with Christopher and learn more about his work: LinkedIn: https://www.linkedin.com/in/christopher-dunagan-revops-consultant-0870522/ RevOps Road: https://revopsroad.com/ Connect with Evan to learn more about Syncari and The Distributed Truth podcast: Evan Dunn | Syncari | Syncari.com Make sure to leave a comment, and subscribe!
Christopher Dunagan is a highly experienced marketing technology revenue operations professional, with stints at Oracle, Microsoft, Hitachi Consulting and, most recently, Aurora Solar. Chris currently consults with growth-stage companies and helps them scale without the wheels falling off. Find Chris at revopsroad.com.
Chris joins Evan to discuss the shift to focus on go-to-market efficiency, and how customer experience mapping to a data model is vital to a unified sales, marketing, and CS group. Chris dives into how to calculate net revenue retention and why it’s so difficult to pull data from multiple systems. Chris brings seasoned wisdom to what is generally treated as a new function - a global, executive revenue operations function.
TRUTHS OF THE DAY
CHRIS: THE PROBLEM WITH BAD DATA
“When you have bad data, what happens is that a lot of times you end up with kind of a confirmation bias where you don't really know what you don't know, you make a hypothesis based on the data.”
CHRIS: THE IMPORTANCE OF DATA QUALITY
“One of the pre-step or pre-work things that you need to do is really assess the data quality of the systems. So let's just say you've got an alignment, if you don't have a tool like Syncari, frequently, you do have challenges with data quality, and I'd say that kind of just table stakes for any ongoing discussion, you've got to solve for that first.”
Connect with Christopher and learn more about his work:
Connect with Evan to learn more about Syncari and The Distributed Truth podcast:
Make sure to leave a comment, and subscribe!