James McArthur is the Director of RevOps at Nue.io, and previously ran RevOps at LeafLink and Go Nimbly. Prior to revenue operations, he spent a decade in sales, and he shows his ability to advocate for RevOps as a strategic contributor in this episode. James joins Evan to discuss how RevOps teams and leaders can develop data ownership and data competency, where he takes us on a wild ride of great analogies. James brings detailed recommendations for how to get started with data models, and mapping the customer journey to the systems, so make sure you stay tuned until the end of this latest episode of The Distributed Truth. TRUTHS OF THE DAY JAMES: UNDERSTAND YOUR CUSTOMERS “Anytime you go into a company, I don't care if the company is 3 people in a room or 8000 people across the world. So the first thing is to understand how your customers get in the door, how your prospects get in the door, and how your customers leave the door.” JAMES: DATA MODEL X CUSTOMER LIFECYCLE “The data model and the customer lifecycle are entwined because otherwise, insights are impossible. We always talk about garbage in, garbage out but the other side of this is, if you don't have structure, even if you've got gold, the gold is in the closet, and you're out in the yard, take it like the reality is you may already have it, and you just don't have access to the data.” Connect with James and learn more about his work: LinkedIn: https://www.linkedin.com/in/jrmcarthur/ Nue.io: https://www.nue.io/ Connect with Evan to learn more about Syncari and The Distributed Truth podcast: Evan Dunn | Syncari | Syncari.com Make sure to leave a comment, and subscribe!
James McArthur is the Director of RevOps at Nue.io, and previously ran RevOps at LeafLink and Go Nimbly. Prior to revenue operations, he spent a decade in sales, and he shows his ability to advocate for RevOps as a strategic contributor in this episode.
James joins Evan to discuss how RevOps teams and leaders can develop data ownership and data competency, where he takes us on a wild ride of great analogies. James brings detailed recommendations for how to get started with data models, and mapping the customer journey to the systems, so make sure you stay tuned until the end of this latest episode of The Distributed Truth.
TRUTHS OF THE DAY
JAMES: UNDERSTAND YOUR CUSTOMERS
“Anytime you go into a company, I don't care if the company is 3 people in a room or 8000 people across the world. So the first thing is to understand how your customers get in the door, how your prospects get in the door, and how your customers leave the door.”
JAMES: DATA MODEL X CUSTOMER LIFECYCLE
“The data model and the customer lifecycle are entwined because otherwise, insights are impossible. We always talk about garbage in, garbage out but the other side of this is, if you don't have structure, even if you've got gold, the gold is in the closet, and you're out in the yard, take it like the reality is you may already have it, and you just don't have access to the data.”
Connect with James and learn more about his work:
Connect with Evan to learn more about Syncari and The Distributed Truth podcast:
Make sure to leave a comment, and subscribe!