Nate Sooter runs Business Analytics, and generally all things data, at Insightly. He began back in Customer Success at Rosetta Stone, then spent time in sales ops and analyst roles at Funko and Merkle, before eventually leading BI Operations at SmartSheet. Nate brings a sharp perspective to the conversation of who owns which aspects of customer data, especially given he works very closely with Sales Operations in his current role. Nate joins us to share his real-world experience operating as a bridge between data, analytics, and revenue operations. As Nate reports to the CRO in his current role, we tease out the relationship between Go-To-Market and Product organizations regarding customer data programs. Listen for some useful distinctions between operational and analytical data, the importance of data modeling as a fundamental practice, and the tension between growth and data governance, only here in The Distributed Truth. TRUTHS OF THE DAY NATE: WHY YOU NEED DATA MODELING “What you end up with is if you don't have data modeling really figured out, you start putting data in the wrong places.” NATE: STARTING A CONCEPTUAL MODEL “I try to start with what the business needs and how the business thinks about, and then from there develop a data model based on the business.” Connect with Nate and learn more about his work: LinkedIn: https://www.linkedin.com/in/nathansooter/ Insightly: https://www.insightly.com/ Connect with Evan to learn more about Syncari and The Distributed Truth podcast: Evan Dunn | Syncari | Syncari.com Make sure to leave a comment, and subscribe!
Nate Sooter runs Business Analytics, and generally all things data, at Insightly. He began back in Customer Success at Rosetta Stone, then spent time in sales ops and analyst roles at Funko and Merkle, before eventually leading BI Operations at SmartSheet. Nate brings a sharp perspective to the conversation of who owns which aspects of customer data, especially given he works very closely with Sales Operations in his current role.
Nate joins us to share his real-world experience operating as a bridge between data, analytics, and revenue operations. As Nate reports to the CRO in his current role, we tease out the relationship between Go-To-Market and Product organizations regarding customer data programs. Listen for some useful distinctions between operational and analytical data, the importance of data modeling as a fundamental practice, and the tension between growth and data governance, only here in The Distributed Truth.
TRUTHS OF THE DAY
NATE: WHY YOU NEED DATA MODELING
“What you end up with is if you don't have data modeling really figured out, you start putting data in the wrong places.”
NATE: STARTING A CONCEPTUAL MODEL
“I try to start with what the business needs and how the business thinks about, and then from there develop a data model based on the business.”
Connect with Nate and learn more about his work:
Connect with Evan to learn more about Syncari and The Distributed Truth podcast:
Make sure to leave a comment, and subscribe!